From Ordinary
to Extraordinary:
Learn to design
Premium Experiences
for the
Luxury Traveller

Transform your scheduled tours into unforgettable, on-demand experiences.

ENROL TODAY

Don't be fooled by the term luxury. This course is not about opulent, designer-brand luxury, but instead focuses on delivering meaningful, enriching experiences with little luxury touches.

This self-paced, online course is designed for regular tour operators that typically offer scheduled tours. Upon completion of this course you’ll have an on-demand luxury tour, ready to market via DMCs to luxury travel agents around the globe.

Watch the video to find out why you should add a luxury tour to your product mix.

We'll help you design tourism products sought by the world's most influential luxury travel agent networks

Pure Life Experiences
Virtuoso
Enrol in our Premium Experience Design Program

★★★★★

“After studying Tourism and Guiding I was ready to start my own private tour company. I knew that what other operators had on offer was great, but that there was definitely room for me to come in and refresh the standard tours and take them to another level.

I was lucky enough to come across the Elixir Premium Experience online training course and cannot rate it highly enough. It was thoroughly thought provoking in a really inspiring way. From gaining insight into how a foreign customer might perceive my tour, to how to tell an intriguing story, this course covers everything you need to take the ordinary and make it extraordinary!

I cannot wait to put everything I have learnt in place and give my guests an experience they will never forget.”

A. Guyot – See Sydney Private Tours

Meet your presenter - Nicola Billens

Over the years I’ve met face-to-face with hundreds of luxury travel agents from around the globe who look after the travel needs of the world’s high-net-worth and ultra-high-net-worth people. I understand the nuances of different international markets, what makes these people tick and how to appeal to their travel desires. 

I will show you why and how to turn your tours into premium experiences that appeal to this sector. 

Find out more >

Sometimes, it’s better to work smarter not harder. Whether you’re operating remote walking tours, whale-watching tours, art tours or safaris, this course will set you well on the way to creating a tourism product that the luxury market will love. 

ENROL NOW >

Join hundreds of scheduled tour operators who have learnt how to adapt their tours for the luxury market with this comprehensive online course.

F.A.Q.

Why should I invest time and effort into developing luxury tourism products?

Even before COVID-19, the premium tourism sector was growing at a faster pace than other sectors. Now as we come out the other side it is one of the first to bounce back. Currently there is a raft of domestic high-net-worth experience seekers who are looking for new adventures around the globe.

How long will the course take?

There’s about 80 minutes of video material, but expect it to take four to eight hours to get through the workbook if you do all the tasks.

You can do it at your own pace. And I think you’ll find most of it fun so it won’t feel like too much of a chore.

How much does the course costs?

The course costs AU$229 for a single login.

For destinations, councils and other tourism organisations who wish to the build capacity of tour operators in your region, you can buy ten logins for AU$1,390 (AU$139 per login). Contact hello@premiumexperiences.com.au to arrange. 

What's included in the price?

You’ll get online access to the course content which consists of:

  • Easy to follow modules with videos
  • A 50-page downloadable workbook that leads you step-by-step through the experience development process
  • Two-year access to the course with the ability to re-watch
  • Two BONUS modules – Getting your product to market & Service Basics
  • BONUS – Distribution list of the best DMCs in the world

Do I need to already have a tour?

Yes and no. This course has been designed for people that already have tours and understand the way the tourism industry works. BUT, if you are just starting out, you can use this course to get your creative juices flowing.  

I've already done a tourism product development course. How is this different?

Our program is different to other tourism business development programs in that we focus only on the development of premium / luxury product. We look at details that are often not even considered in normal courses.

What's the difference between luxury and premium?

Luxury can mean different things to different people depending on their background, values and taste. For example, for some people, luxury could be the traditional sense of the word (like luxury cars, diamond jewellery or private jets). However when it comes to luxury homes, you can imagine how people’s taste would really affect their definition of luxury – do you prefer modern or traditional? Sleek or ornate? And for some people, luxury might simply be having a beach all to themselves or not having to answer a work phone call for an entire day.

Using the word ‘premium’ indicates that it’s exceptional or the best there is, regardless of an individual’s definition of luxury.

In this course, we use both ‘luxury’ and ‘premium’. 

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