Premium tourism for Regional Tourism Organisations

Around the globe, there is an enormous opportunity for the development of new luxury and bespoke products that will appeal to the domestic and international luxury traveller.

 

We have created our Premium Experience Design Program to up-skill operators so that they can adapt their product for the luxury market. Our program will simultaneously help create a future demand for international visitors to your region and improve the capacity of your region’s operators to meet the current needs of domestic high-net-worth visitors. Our program is different to other tourism business development programs in that we focus only on the development of premium product to enhance your region’s product mix.

We can help your region reach a critical mass of premium product.

  • Improve destination appeal
  • Increase overnight visitation
  • Drive interstate tourism
  • Increase visitor spend
  • Increase destination yield
  • Build capacity / Up-skill tourism stakeholders
  • Future-proof your region's tourism
  • Create a halo-effect on your broader tourism industry

Imagine having product in your region that is so compelling that people will travel miles to experience it.

Image: Emirates One&Only Wolgan Valley

What we offer

Through our experience and deep knowledge of the premium tourism segment we offer to support and enhance a region’s current tourism and economic development activities by providing direction and insight to tour operators on the development of premium product.

We offer the following services:

– Tourism product and destination analysis to seek out premium opportunities for your region. 

–  In person delivery of our Premium Experience Design Program 

–  Online self-paced Premium Experience Design Program.  (Bulk purchase ten logins for your operators for only $1,390 | RRP is $229 per login) 

–  Follow up feedback, reporting and recommendations to the region.

Our difference?


We are the only provider with the expertise to deliver a program about the premium sector.

From the traveller experience to working with international luxury travel trade, we understand all facets of the premium segment exceptionally well.

Our design process is very much a creative one, looking at detail that is not usually part of typical product development.

Premium product creates a halo effect across the broader travel industry.

Luxury travel leads to...

Higher yield

The luxury traveller spends on average four times more than the ordinary traveller but often much more than that.  

A Halo Effect

Attracting high-net-worth travellers leads to a halo effect on the broader tourism industry.

Sustainability

Focussing on yield not visitor numbers reduces the impact on the local environment and is more sustainable in the long run.

Chasing growth through visitor numbers rather than visitor yield risks over-tourism, degradation of the natural environment and/or charm of a place. In addition, it puts pressure on resources such as waste management and traffic numbers.

Self-audit checklist

  • Would you like more luxury product in your region?
  • Would you like help getting suppliers on board with refreshing their product?
  • Do you already have product in mind that could be tweaked for the premium sector?
  • Are you wanting to support the development of new premium tourism product?
  • Do you want to drive high-yield travellers to your region?

Let's chat.

Find out how we can help your region benefit with more premium product. Get started today.

'Number of global ultra high net worth individuals hits record high.'

Credit Suisse finds those with assets exceeding $50m total 218,200 after post-pandemic ‘explosion of wealth’
The Guardian - 20 Sep 2022